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About whatsonnortheast.com 

Audiences North East (ANE) is dedicated to promoting the cultural sector and encouraging more people to get more involved in arts and culture in the north east of England. ANE does this by offering marketing, training and research services to the cultural sector. ANE developed and operates whatsonnortheast.com as a promotional tool for its subscribers. It is a one stop shop for arts and cultural events and attracts around 50,000 hits per month. There is also a webclub consisting of over 2,500 interested arts attenders, segmented into groups according to artform interests.  

Advertising on whatsonnortheast.com 

Non-cultural organisations can advertise on whatsonnortheast.com and take advantage of the exposure to its audience. Only organisations which offer cultural events/experiences to the public can become subscribers to ANE and receive free listings, features and other promotional opportunities. Subscribers also get 20% discount on the full advertising rates. 

The whatsonnortheast.com audience 

ANE carried out postcode analysis of its webclub members in July 2009. The analysis used Mosaic profiling to form a picture of the types of people that use the website. The results show that the website attracts visitors from all over the UK, but particularly the north east. The website attracts a higher than average proportion of the following socioeconomic groups:

• Symbols of Success – people with rewarding careers who live in sought after locations, affording luxuries and premium quality products.
• Happy Families - families with focus on career and home, mostly younger age groups now raising children.
• Suburban Comfort – families who are successfully established in comfortable, mature homes. Children are growing up and finances are easier.
• Urban Intelligence – young, single and mostly well educated, these people are cosmopolitan in tastes and liberal in attitudes

ANE also conducted an electronic survey of its webclub in January 2010. The survey revealed that the webclub is full of unusually 'arty' people:

• 83% attended a live music event in the last year (national average is 61.6% - source TGI data)
• 86% attended theatre in the last year (national average is 42.2% - source TGI data)
• 39% attended a dance performance in the last year (national average is 15.6% - source TGI data)
• 32% sing or play a musical instrument (national average is 11% - source Taking Part data)

Download the 2010-11 advertising rate card below.

 

Email caroline.greener@audiencesnortheast.org.uk or call her on 0191 269 1102 to book your campaign.

	Title	Date	Size
	whatsonnortheast_com_ratecard_January_2011.doc	15th Feb 2011	264kb

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