Audience development downloads
E-Marketing
Download the Mighty Mouse powerpoint presentation below to find out how to make the most of online marketing methods.
Family Friendly Toolkit
This toolkit is designed to support arts organisations wishing to make a commitment to families, making it easier for families to take part in the arts, as audiences and participants. Aimed at arts professionals and drawing on extensive research and interviews, the toolkit contains experiences and examples of good practice from many arts organisations to help develop work for families.
It also provides:
- an introduction to the concept of being a family friendly organisation
- an audit to assess how you support families
- tools for getting started
- facts and figures about the family audience
- tried and tested ideas to develop your work
You can download a copy of the toolkit at the bottom of the page.
The McMaster Review: supporting excellence in the arts from measurement to judgement
In July 2007 James Purnell, the Secretary of State for Culture, asked Sir Brian McMaster, former Director of the Edinburgh International Festival, to undertake a review to report on:
- How the system of public sector support for the arts can encourage excellence, risk-taking and innovation
- How artistic excellence can encourage wider and deeper engagement with the arts by audiences
- How to establish a light touch and non-bureaucratic method to judge the quality of the arts in the future
The review involved artists, directors, curators, producers and administrators from across the country, and from across a wide variety of art forms. Sir Brian was supported by Nicola Thorold and staff from DCMS and Arts Council England.
A copy of the report is available to download at the bottom of this page.
Call it a tenner: the role of pricing in the arts
Pricing, once barely researched or mentioned in the arts, is increasingly recognised as a critical marketing and financial tool. In terms of maximising revenue, the growing adoption and adaptation of yield management techniques suggest that a new, more dynamic approach to pricing is emerging.
Call it a tenner is a new collection of essays and case studies that debunks the myths and legends surrounding pricing in the arts. Commissioned by Arts Council England and written by some of the leading names in the arts, it provides a fresh perspective on the art of pricing.
A copy of the report is available to download at the bottom of this page.
Turning Point
This document outlines the Arts Council’s strategy for the contemporary visual arts in England for the next ten years.
This is a long-term strategy which builds on existing investment and the success and impact of the contemporary visual arts. It covers spaces and resources for production and presentation, including workforce and employment development, in order to meet the needs and aspirations of artists, audiences and participants.
A copy of the report is available to download at the bottom of this page.
Measuring Marketing Methods Development Workshop
Alan MacGregor, Marketing Director of
A copy of his presentation is available to download at the bottom of this page.
Family Friendly North East - Report on Pilot Initiative
A copy of the evaluative report is available to download below.
| Title | Date | Size | |
|---|---|---|---|
 | Family_Friendly_Toolkit__final_.pdf | 10th Jun 2008 | 788kb |
| McMaster_Review_1.pdf | 10th Jun 2008 | 161kb |
 | 3Alan_MacGregor_Evaluating_Marketing_Methods_presentation.ppt | 15th Jul 2008 | 262kb |
| Turning_Point_Strategy.pdf | 15th Jul 2008 | 232kb |
| 1Call_it_a_tenner_-_Contents__Foreword_and_Preface.pdf | 15th Jul 2008 | 429kb |
| 1Call_it_a_tenner_-_Introduction_and_Chapter_1.pdf | 15th Jul 2008 | 292kb |
| 1Call_it_a_tenner_-_Chapter_2_and_Chapter_3.pdf | 15th Jul 2008 | 319kb |
| 1Call_it_a_tenner_-_Chapter_4_and_Chapter_5.pdf | 15th Jul 2008 | 262kb |
| Call_it_a_tenner_-_Chapter_6__Conclusions_and_Postscript.pdf | 15th Jul 2008 | 334kb |
| Report_on_Pilot_Family_Friendly_North_East_Initiative.pdf | 12th Sep 2008 | 258kb |
| Microsoft_PowerPoint_-_MightyMouse_Newcastle_Durham.pdf | 06th Oct 2008 | 9095kb |
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