Audience Development Workshops
Improving the effectiveness of cultural organisations
We provide free general marketing and audience development advice to our subscribers and act as a hub for best practice and expertise. We also develop and deliver professional development workshops.
Attendance at these half-day workshops is free to subscribers. Topics covered in the past year were ‘cultural tourism’, ‘community engagement’, ‘targeting specific demographic groups’ and ‘new developments in marketing’. We also piloted a summer stakeholder event which focused on evaluating marketing methods.
Click here for the 2009-10 programme.
“I enjoyed the presentation and felt that the group discussions were very beneficial - it is so easy to forget the expertise already on your doorstep.”
Attendee comment, Evaluating Marketing Methods workshop
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