Audience Development Workshops
Improving the effectiveness of cultural organisations
We provide free general marketing and audience development advice to our subscribers and act as a hub for best practice and expertise. We also develop and deliver professional development workshops.
Attendance at these half-day workshops is free to subscribers. Topics covered in the past year were ‘cultural tourism’, ‘community engagement’, ‘targeting specific demographic groups’ and ‘new developments in marketing’. We also piloted a summer stakeholder event which focused on evaluating marketing methods.
Click here for the 2009-10 programme.
“I enjoyed the presentation and felt that the group discussions were very beneficial - it is so easy to forget the expertise already on your doorstep.”
Attendee comment, Evaluating Marketing Methods workshop
Stay up to date
03 September 2010
Audiences UK blog
This week: 'It's not arts funding, it's public funding and the public need a voice' by David Brownlee
03 September 2010
Robin Hood reverse grab?
Arts funding discussed on Radio 4
03 September 2010
Big News - coming soon
Major campaign to mobilise public support for the arts