Audiences North East

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Bespoke Training

ANE can develop and deliver a bespoke training course for your organisation or group.  Whatever the current level of skills and experience, we can tailor the course content and build the capacity of your team. 

ANE is a provider of specialist skills and knowledge

Here are examples of what we’ve done in the past…

Dance City

Introductory PR and Marketing workshops for staff with limited communications experience.

MLA North East

Broadening Horizons is a ground-breaking partnership project funded by the North East Regional Museums Hub and MLA North East through the Renaissance in the Regions programme and co-ordinated and delivered by ANE and Tyne & Wear Museums. ANE conducted visitor surveys using face-to-face interviews in summer 2006 for 11 non-hub museums to identify target markets, developed a marketing skills training course for staff from the participating museums, who were then able to shape the joint campaign. The ‘I like…Museums’ campaign launched in summer 2007, involving 81 museums working together to provide a series of themed museum trails to encourage people to get out and explore their heritage.

ANE then went on to deliver audience development training to a diverse range of museums in late 2008/early 2009, along with 1:1 consultancy support.

Blyth Valley Heritage Lottery Volunteers Network

ANE developed a bespoke training course in spring 2007 on an introduction to marketing:

• Overview of marketing
• How does an organisation communicate?
• Developing literature
• Websites and e-marketing
• Holding launches
• Getting press coverage

 

Tyne & Wear Museums

ANE developed a bespoke training course on market research:

• What is market research and why carry it out?
• Primary and secondary research
• Participants’ research and evaluation methods
• The research process
• Monitoring
• Focus groups
• Information strategy

If you have a training need, give us a call on 0191 269 1100 to discuss how we could help.

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