As part of the fivearts cities collaboration between Channel Five and the Arts Council ANE was commissioned to undertake primary research to assess the impact of various elements of the project. The scope of the evaluation included the following strands of the project:
1. The channel 5 broadcasts on:
- The British Art Show at BALTIC
- Seven Stories
- Kathryn Tickell at The Sage Gateshead
2. The community projects undertaken by
- Tyne & Wear Museums
- WEA
- BALTIC
- The Sage Gateshead
- Life
- FORMA
3. The talks and tours programme
The objectives of the research project were to:
- Assess the impact of the actual broadcasts and the fivearts brand on audiences and in particular new audiences.
- Assess the impact of the programme activities on the participants and stakeholders involved.
- Take a view as to the wider impact and legacy of the programme.
The methodologies used were face-to-face interviews, focus groups and video diaries/film shorts.