Audiences North East

Tyneside Cinema moved from its permanent home on Pilgrim Street, Newcastle upon Tyne in November 2006 to its new temporary home in Gateshead Old Town Hall. In order to assess customer reaction to the move, Tyneside Cinema introduced a self completion questionnaire and ANE was commissioned to evaluate the results of the survey. The survey focuses on customers’ views of Tyneside Cinema’s new temporary home at Gateshead Old Town Hall. Various other variables were measured including method of travel, regularity and reason for visit to Tyneside Cinema, demographics and postcode analysis. The survey was carried out between December 2006 and February 2007 and was undertaken through use of a self completion questionnaire.