The Great North Run Cultural Programme is an annual series of inspiring and unique artistic commissions which celebrate and respond to the world's largest half-marathon - its history and route, its spirit and recollection, the thousands of journeys and stories of those who take part.
Established in 2005 to celebrate the twenty fifth anniversary of the BUPA Great North Run, the Cultural Programme explores the unique partnership between art and sport. You can find out more about the individual artworks and exhibitions here.
The 2008 programme featured photography, sculpture, film and dance. Audiences North East was commissioned to conduct visitor surveys at BALTIC, The Sage Gateshead, The Laing Art Gallery and Seven Stories, the centre for children’s books.
The research will help to evaluate the impact of the Cultural Programme, and inform Marketing and Programming choices in the future.