Open view

Wednesday 23 January, 2008

We are currently planning our next major regional audience development project, to be delivered in September 2009.

Loosely based around the highly successful Open Rehearsals concept piloted by the Mayor of London’s office in 2005, and Amsterdam’s world-famous Uitmarkt, our campaign will be a free promotional event designed to:

  • Demystify the arts
  • Encourage both attendance and participation with free tasters/trials
  • Doing that at the start of the season so people then have the season to respond

The festival will be a week of unprecedented access to theatre, music and dance rehearsals, participatory workshops, and behind the scenes tours.  The programme will be region-wide and suits all artforms, so we hope that many of our members will take part in the Open View project and benefit from the high profile marketing and press campaign associated.

For more information call us on 0191 269 1100.


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