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Measuring Marketing Methods Development Workshop

Alan MacGregor, Marketing Director of Manchester’s award-winning arts venue The Lowry, discusses how he and his team took a bold, strategic approach to evaluating and developing The Lowry’s marketing methods.

A copy of his presentation is available to download at the bottom of this page.

	Title	Date	Size
	13Alan_MacGregor_Evaluating_Marketing_Methods_presentation.ppt	23rd Feb 2009	256kb

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