Audience Loyalty

Tuesday 10 October, 2006

  • Why customer value is important
  • The building blocks of customer value
    • Frequency
    • Retention
  • Some examples from arts organisations
  • How to do it! – strategies for building value through
    • Frequency
    • Retention

Delivered by Katy Raines, consultant to the cultural sector and Director of Dixon Raines.


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