- Who needs a marketing plan – introduction to the value of marketing plans, who needs them and why. This lays the foundations for what should appear in a marketing plan and selling it in to the organisation.
- Objectives – their importance and how they fit in with organisational objectives
- Marketing Plans – The basics
- Practical exercise and feedback
- Making marketing plans work for you – I
- Case study
- Making marketing plans work for you – 2
Delivered by independent marketing consultant and trainer Sally Keith.