What we do
Audience development is about the relationship between programming, marketing and education in cultural organisations. It is a planned and proactive process which aims to retain, increase and develop attendance and participation in cultural activities.
As well as encouraging current attenders to come more often, and to broaden the range of cultural activity they engage with, Audience Development is also about connecting with people in the community who have felt distanced or excluded from cultural activities.
By encouraging and enabling Marketers, Programmers, Educators and Artists to find new ways of presentation and consultation, we can enhance understanding and enjoyment of cultural activities, and develop new ways to reach audiences.
Marketing is about size, audience development is about range
We operate the cultural portal website whatsonnortheast.com as a promotional platform for our members.
We also carry out Market Research, Evaluation, bespoke Training, Strategic Planning and offer specialist Marketing consultancy services. See the links on the left for more details of current and past projects, or give us a call to discuss your needs on 0191 269 1100.