What we do
Audience development is about the relationship between programming, marketing and education in cultural organisations. It is a planned and proactive process which aims to retain, increase and develop attendance and participation in cultural activities.
As well as encouraging current attenders to come more often, and to broaden the range of cultural activity they engage with, Audience Development is also about connecting with people in the community who have felt distanced or excluded from cultural activities.
Everything we do is aimed at getting more people more engaged in arts and culture and our work is both customer-facing and business-to-business.
We've identified the following ways to achieve our vision:
- Increase recognition and understanding of audience development
- Improve the effectiveness of cultural organisations
- Improve the reach of cultural organisations
- Build sustainable partnerships and foster collaboration
- Act as a provider of specialist skills and knowledge
To deliver on these aims, we carry out audience research, project evaluation, bespoke training, strategic planning and offer specialist cultural marketing consultancy services. See the links on the left for more details of current and past projects, or give us a call to discuss your needs on 0191 269 1100.
"I view ANE as a highly proactive organisation which works effectively to provide information and services for what is a diverse group of organisations."
ANE network subscriber